Home / Web analytics / Fathom
Fathom pricing
Market leader. Maturity: Established (12 months or more). Replaces Plausible. Last checked 2026-10-20.
Used Fathom, or moved to or from it? Tell us in about ten seconds. It is anonymous and other visitors see it.
Visitors who say they use Fathom: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Fathom | $15 | per pageviews a month | pricing page | 2026-10-20 |
Fathom: One plan with every feature; only the pageview allowance changes. 50 sites included, extra packs of 50 sites are $10 a month. Pageviews and custom events share the allowance. Yearly billing is 2 months free. 7-day free trial, card required. Prices are stated in USD. There is no free plan.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| No cookie banner needed | yes | Fathom | No cookie banners required. |
| Goals and custom events | yes | Fathom | Event tracking. |
| Campaign (UTM) tracking | yes | Fathom | UTM campaign tracking. |
| Real-time view | yes | Fathom | Data shows up in real time. |
| Funnels | not stated | - | |
| Revenue tracking | yes | Fathom | Event and revenue tracking. |
| API access | yes | Fathom | Analytics API. |
| Import from Google Analytics | yes | Fathom | A Google Analytics 4 importer. |
| Search Console data | yes | Fathom | Search terms, countries, devices and pages alongside analytics. |
| Team members | partial | Fathom | Saved views and shared dashboards; the number of team members is not stated. |
| Many sites | yes | Fathom | 50 sites included. |
| Email reports | yes | Fathom | Unlimited email reports and exports. |
| Session replay | not stated | - |
compare
- +Cheaper alternatives to Fathom: what each costs at every size, and what you would lose.
- +Plausible alternatives: how Fathom compares.
- +All web analytics tools, including DataFast, Google Analytics 4, Pirsch, Plausible, PostHog.
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switches
Reported switches to Fathom from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
- +Says it has counted billions of pageviews for thousands of customers (vendor claim)
details
- website
- usefathom.com
- hosting
- managed
- open source
- no