Web analytics
See who visits your site and what they do. Prices checked 2026-10-20.
What it is, and what decides the price
Web analytics tells you who visits your site and what they do. The paid tools here count pageviews or events a month, and some are built to work without a cookie banner.
Google Analytics 4 is free and is listed as the baseline, with its own limits (how long data is kept, sampling on large reports, consent rules) linked from its page. The price of the others is decided by how many pageviews you have, and by how many custom events you count on top.
Which one do you pay for today?
The free option: Google Analytics 4
Google Analytics 4 costs nothing, so it is the price everything else is measured against. People look elsewhere for the reasons below, each from the vendor's own documentation.
- +Data retention in explorations. Event data used in explorations and funnel reports can be kept for 2 months or 14 months on standard properties (26 to 50 months only on paid 360 properties). Standard aggregated reports are not affected. Source
- +Sampling. Explorations on standard properties are sampled above 10 million events per query (1 billion on 360). Unsampled explorations are not available on standard properties. Source
- +Data thresholds. Google withholds data it considers could identify individuals: reports with demographic data, or search query rows with too few users. The thresholds are set by Google and cannot be adjusted, and narrow date ranges and low user counts make it more likely. Source
- +Consent and modeled data. When a visitor declines analytics consent, Google Analytics does not read or write analytics cookies. It sends cookieless pings and uses them for behavioural and conversion modeling to fill the gaps, so some figures are estimates, not counts. Source
- +Collection limits. Standard properties allow 25 event parameters per event, 25 user properties, and 100,000 events per user per day. Source
- +API quota. The reporting API allows 200,000 tokens a day on standard properties (2 million on 360); most requests use under 10 tokens. Source
Other tools we compare
What each costs at 50,000 pageviews a month
Cheapest first, for the default use case (4 must-haves). Pick a tool to see its plans, limits and sources, or open a leader above to compare it with the others at every size.
| tool | plan | $/mo | covers |
|---|---|---|---|
| Google Analytics 4 | Standard (free) | $0 | 3 of 4, the rest not confirmed |
| PostHog | Free | $0 | 0 of 4, the rest not confirmed |
| Umami | Hobby | $0 | all 4 |
| Pirsch | Standard | $12 | 2 of 4, the rest not confirmed |
| Fathom | Fathom | $15 | all 4 |
| DataFast | Starter | $19 | 2 of 4, the rest not confirmed |
| Plausible | Starter | $19 | all 4 |
How we compare
Pageviews a month across your sites. Monthly billing in USD, list prices, the cheapest plan that covers the size and everything you need. Some tools count events (pageviews plus custom events) instead of pageviews, so a site with many custom events reaches their limits sooner. Google Analytics 4 is free; the cost of using it is in its limits and in the consent banner it needs in some regions, which are listed on its page.