Visitors who say they use Umami: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Hobby | $0 | per events a month | pricing page | 2026-10-20 |
| Pro | $20 | per events a month | pricing page | 2026-10-20 |
| Business | $200 | per events a month | pricing page | 2026-10-20 |
Hobby: Free: up to 100,000 events a month, 1 website, 6 months of data retention, community support.
Pro: 1 million events included, then $0.00003 per event. Up to 20 websites, 10 team members, 2 years of retention. 14-day free trial. Counts pageviews plus custom events, and each stored event property counts as an event, so event-heavy sites reach the limit sooner.
Business: 10 million events included. Unlimited websites and team members, 5 years of retention, session replays and heatmaps.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| No cookie banner needed | yes | Hobby | No cookie banners required. |
| Goals and custom events | yes | Hobby | |
| Campaign (UTM) tracking | yes | Hobby | |
| Real-time view | yes | Hobby | |
| Funnels | yes | Hobby | |
| Revenue tracking | yes | Hobby | |
| API access | yes | Pro | |
| Import from Google Analytics | yes | Pro | Data import starts on Pro. |
| Search Console data | not stated | - | |
| Team members | yes | Pro | Up to 10 team members on Pro. |
| Many sites | yes | Pro | 1 website on Hobby, up to 20 on Pro. |
| Email reports | yes | Pro | |
| Session replay | yes | Business | Session replays and heatmaps start on Business. |
compare
- +Fathom alternatives: how Umami compares.
- +Plausible alternatives: how Umami compares.
- +All web analytics tools, including DataFast, Fathom, Google Analytics 4, Pirsch, Plausible.
switches
Reported switches to Umami from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
- +Open source and self-hostable (vendor statement)
- +GDPR and CCPA compliant, no cookie banners required (vendor statement)
details
- website
- umami.is
- hosting
- both
- open source
- yes