Umami
Open source
$0 /mo
saves $15 (100%)
Hobby plan
Covers all 4 things you need.
Also has: funnels, team members, session replay.
Home / Web analytics / Fathom
Alternatives to Fathom
5 tools compared. Prices checked 2026-10-20.
Pageviews a month
What you need:
+ Add something you need
Click a tick to drop something you do not need. Prices and the list update to match.
What do these mean?
- No cookie banner needed
- Counts visitors without cookies or personal data, so you do not need a consent banner for it. Tools that use cookies need consent in some regions.
- Goals and custom events
- Count things that matter, like sign-ups, downloads or clicks on a button.
- Campaign (UTM) tracking
- See which ads, emails and links bring visitors, using the tags you add to your links.
- Real-time view
- See who is on your site right now.
- Funnels
- Show how many people complete each step of a journey, such as visit, sign up, pay, and where they drop off.
- Revenue tracking
- Connect payments to visits, so you can see which pages and campaigns make money.
- API access
- Pull your numbers into your own tools and dashboards with code.
- Search Console data
- See the Google searches that lead people to your site, inside the same dashboard.
- Import from Google Analytics
- Bring your old Google Analytics history with you when you switch.
- Email reports
- A regular summary sent to your inbox or to clients.
- Many sites
- Track more than a handful of websites under one account.
- Team members
- Several people can sign in and see the numbers.
- Session replay
- Watch recordings of real visits to see where people get stuck.
You pay now
$15 /mo
Fathom Fathom, the cheapest plan with everything you need
1 of 5 alternatives cover what you need. The cheapest of those saves $15 (100%) a month.
Already left Fathom? Tell us where you went. It takes about ten seconds and is anonymous.
Visitors who say they use Fathom: none yet. Self-reported and never used for order.
Cover everything you need
Cheaper, but missing things you need
$0 /mo
saves $15 (100%)
Standard (free) plan
Covers 3 of 4 things you need.
Missing no cookie banner needed (not offered).
Also has: funnels.
PostHog
Open source
$0 /mo
saves $15 (100%)
Free plan
Covers 0 of 4 things you need.
Missing no cookie banner needed (not stated by the vendor), goals and custom events (not stated by the vendor), campaign (UTM) tracking (not stated by the vendor), real-time view (not stated by the vendor).
Also has: funnels, session replay.
$12 /mo
saves $3 (20%)
Standard plan
Covers 2 of 4 things you need.
Missing campaign (UTM) tracking (not stated by the vendor), real-time view (not stated by the vendor).
Also has: funnels, team members.
DataFast
Young (under 12 months)
$19 /mo
$4 more
Starter plan
Covers 2 of 4 things you need.
Missing no cookie banner needed (only partly), campaign (UTM) tracking (not stated by the vendor).
Also has: funnels, team members.
Pageviews a month across your sites. Monthly billing in USD, list prices, the cheapest plan that covers the size and everything you need. Some tools count events (pageviews plus custom events) instead of pageviews, so a site with many custom events reaches their limits sooner. Google Analytics 4 is free; the cost of using it is in its limits and in the consent banner it needs in some regions, which are listed on its page.
Compare in detail
Fathom and the 4 cheapest alternatives. ✓ included +$ paid add-on ~ partly ? not stated – not offered
| Feature | Fathom your tool | Umami | Google Analytics 4 | PostHog | Pirsch |
|---|---|---|---|---|---|
| Monthly cost | |||||
| 10,000 pageviews a month | $15 | $0 | $0 | $0 | $6 |
| 50,000 pageviews a month | $15 | $0 | $0 | $0 | $12 |
| 100,000 pageviews a month | $15 | $0 | $0 | $0 | $12 |
| 500,000 pageviews a month | $45 | $20 | $0 | $0 | $36 |
| 1,000,000 pageviews a month | $60 | $20 | $0 | $0 | $54 |
| What you need | |||||
| No cookie banner needed | ✓ | ✓ | – | ? | ✓ |
| Goals and custom events | ✓ | ✓ | ✓ | ? | ✓ |
| Campaign (UTM) tracking | ✓ | ✓ | ✓ | ? | ? |
| Real-time view | ✓ | ✓ | ✓ | ? | ? |
| Also useful | |||||
| Funnels | ? | ✓ | ✓ | ✓ | ✓ |
| Revenue tracking | ✓ | ✓ | ? | ? | ? |
| API access | ✓ | ✓ | ✓ | ✓ | ✓ |
| Search Console data | ✓ | ? | ? | ? | ? |
| Import from Google Analytics | ✓ | ✓ | – | ? | ✓ |
| Email reports | ✓ | ✓ | ? | ? | ✓ |
| Many sites | ✓ | ✓ | ? | ? | ✓ |
| Team members | ~ | ✓ | ? | ? | ✓ |
| Session replay | ? | ✓ | – | ✓ | ? |
Know a cheaper option we're missing, or see something wrong? Tell me and I'll check the vendor's page. suggest a tool →report a wrong price →
Switches are reported by visitors, shown as raw counts, and never affect the order. "None yet" means nobody has reported that switch yet.
"Not stated" means we found no statement either way on the vendor's own pages, not that the feature is missing. Cost is the cheapest plan that covers the size and everything you need. Each tool page lists its sources and the date each price was checked.