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EmailOctopus pricing

Alternative. Maturity: Established (12 months or more). Replaces beehiiv, Mailchimp. Last checked 2026-10-20.

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planfrom $/mobilledsourcechecked
Free $0 per subscriber count pricing page 2026-10-20
Pro $10 per subscriber count pricing page 2026-10-20

Free: Up to 2,500 subscribers and 10,000 emails a month. EmailOctopus branding on emails, reports kept 30 days, 1 landing page, 1 form, 1 user.

Pro: Read in USD by entering subscriber counts into the pricing page. Yearly figures are the effective monthly price with yearly billing (the page says it saves 10%). The ceilings are inferred from where the price changed: prices were read at 500, 1,000, 1,500, 2,000, 2,500, 3,000, 4,000, 5,000, 7,500, 10,000, 15,000, 20,000 and 25,000 subscribers; for 40,000 to 50,000 only the 40,000 (yearly $130) and 50,000 points were read, so that tier is recorded only for exactly 50,000. 30,000, 75,000 and 100,000+ were read on yearly billing only and are not entered. Over 500,000 subscribers: custom quote. The vendor also sells a separate Amazon SES based product (EmailOctopus Connect) that is not priced here.

features recorded

featurestatusfrom plannote
Custom sending domain yes Free Sending from your own domain with DKIM and SPF authentication is listed on Free and Pro.
Automations yes Free Visual builder on both plans, with limits on the number of sequences, triggers and steps that are higher on Pro.
Segmentation yes Free Advanced segmentation on custom fields and campaign activity is listed on Free and Pro.
Signup forms yes Free Free: 1 form and 1 landing page. Pro: unlimited.
Campaign analytics yes Free Real-time campaign and automation reports; kept 30 days on Free and forever on Pro.
Remove vendor branding yes Pro Free has EmailOctopus branding on emails.
Newsletter website partial Free Landing pages only; no newsletter archive website listed.
API access yes Pro API access is listed in the comparison table; the per-plan tick was not read, so Pro is recorded.
A/B testing not stated - Not itemised on the pricing page.
Paid subscriptions not stated - Not itemised on the pricing page.
Referral program not stated - Not itemised on the pricing page.
Recommendation network not stated - Not itemised on the pricing page.
Ad network not stated - Not itemised on the pricing page.
Dynamic content not stated - Merge-tag personalisation is listed; conditional content was not.
AI agent access (MCP) not stated - Not itemised on the pricing page.
Subscriber export yes Free Export contacts from a list, optionally with all fields; the file is a ZIP available for 7 days; only account admins can export.
Webhooks yes Pro Contact webhooks (created, updated, opened, clicked, bounced and more) are documented. The article does not say which plan includes it; Pro is recorded, the plan on which API access is listed.

limits and caveats

limitwhat the vendor sayssourcechecked
emails-per-month Free 10,000. Pro limit shown as a multiple on the page and not recorded. source 2026-10-20
users Free 1, Pro unlimited source 2026-10-20
free-trial No free trial; the Free plan is offered instead source 2026-10-20

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proof signals

  • +Named customer testimonial on its pricing page (vendor-supplied)
  • +Offers a 20% lifetime discount to nonprofits (vendor statement)

details

hosting
managed
open source
no