Visitors who say they use Ghost: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Starter | $18 | per subscriber count | pricing page | 2026-10-20 |
| Publisher | $39 | per subscriber count | pricing page | 2026-10-20 |
| Business | $239 | per subscriber count | pricing page | 2026-10-20 |
Starter: Flat price, capped at 1,000 members, 1 staff user. No custom sending domain, paid subscriptions, webhooks or custom themes.
Publisher: Read from the pricing-page member slider (1,000 up to 100,000 members; above that, contact the vendor). Priced on registered members, which includes free members, not only email subscribers. 3 staff users. Prices were corrected on 2026-10-20 after the collector re-read the page: the page animates its prices, and earlier hand readings caught some mid-animation.
Business: Same member slider. The Business monthly price reads 239 at every step up to 10,000 members. An earlier hand reading of 242 at the first step was taken while the page was still animating and was wrong. 15 staff users, priority support.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| Custom sending domain | yes | Publisher | Custom sending domain listed from Publisher; not on Starter. |
| Paid subscriptions | yes | Publisher | Listed from Publisher with 0% transaction fees; not on Starter. |
| Campaign analytics | yes | Starter | Email analytics and subscriber engagement on every plan. |
| Remove vendor branding | yes | Starter | Whitelabel branding listed on every plan. |
| Referral program | yes | Starter | Referral program listed on every plan. |
| Recommendation network | yes | Starter | Recommendations and the Ghost Explore network on every plan. |
| Ad network | yes | Publisher | Ad networks listed from Publisher. |
| Newsletter website | yes | Starter | Your own website included; custom themes from Publisher. |
| API access | yes | Starter | Content API on every plan; Admin API from Publisher. |
| Webhooks | yes | Publisher | Listed from Publisher. |
| A/B testing | not stated | - | Not itemised on the pricing page. |
| Dynamic content | not stated | - | Not itemised on the pricing page. |
| AI agent access (MCP) | not stated | - | Not itemised on the pricing page. |
| Subscriber export | yes | Starter | Export all members as CSV from the Members area; the pricing page lists member import and export on every plan. |
| Signup forms | yes | Starter | Embeddable signup forms are created under Settings, Growth, Signup forms. The article does not say which plan includes it; Starter is recorded because the feature is part of the core membership product. |
| Segmentation | yes | Starter | Members can be filtered by label, status, engagement and more, and a post can be emailed to a labelled segment. The article does not say which plan includes it; Starter is recorded. |
| Automations | partial | Starter | Welcome emails, and an Automations feature in beta that sends a series of emails with waits between them. No branching or triggers beyond signup were described. The article does not say which plan includes it; Starter is recorded. |
limits and caveats
compare
- +beehiiv alternatives: how Ghost compares.
- +Mailchimp alternatives: how Ghost compares.
- +Substack pricing: how Ghost compares.
- +All newsletters tools, including beehiiv, Buttondown, EmailOctopus, Kit, MailCheap.
switches
Reported switches to Ghost from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
- +Ghost(Pro) is the official managed hosting of the open-source Ghost platform, per its own page title
- +Page states a 99.9% uptime SLA (vendor claim)
details
- website
- ghost.org
- hosting
- both
- open source
- yes
- leaving
- Member import and export are listed on every plan. The platform is open source, so the content can also be self-hosted.