Substack pricing
Market leader. Maturity: Established (12 months or more). Last checked 2026-10-20.
Visitors who say they use Substack: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Publishing | $0 | share of paid revenue | pricing page | 2026-10-20 |
Publishing: No monthly fee, free no matter how many subscribers. If paid subscriptions are on, Substack keeps 10% of each subscription payment, plus Stripe fees (2.9% + $0.30 per US card payment and 0.7% for recurring billing, per the same article). Not comparable to per-subscriber pricing: cost depends on paid revenue, not list size.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| Unlimited email sends | yes | Publishing | Publishing is free regardless of subscriber count. |
| Paid subscriptions | yes | Publishing | Platform takes 10% of subscription revenue. |
| Custom sending domain | add-on | Publishing | One-time $50, not monthly. |
| Subscriber export | yes | Publishing | CSV export from the Subscribers page (all or visible columns). The help article says subscriber names are not included in the export. Found through a search of the help centre; the article page itself could not be opened because the help centre challenged automated access. |
| Signup forms | yes | Publishing | A signup form can be embedded on any site that supports iframes. Found through a search of the help centre, which blocks automated access to the article pages. |
| Campaign analytics | yes | Publishing | Open tracking and post statistics are documented. Found through a search of the help centre. |
| Segmentation | yes | Publishing | The subscriber dashboard filters subscribers (for example paid, engaged) and can email a subset. Found through a search of the Substack site. |
compare
- +All newsletters tools, including beehiiv, Buttondown, EmailOctopus, Ghost, Kit.
switches
Reported switches to Substack from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
None recorded yet.
details
- website
- substack.com
- hosting
- managed
- open source
- no