Kit pricing

Alternative. Maturity: Established (12 months or more). Replaces beehiiv, Mailchimp, Substack. Last checked 2026-10-20.

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planfrom $/mobilledsourcechecked
Free $0 per subscriber count pricing page 2026-10-20
Creator $39 per subscriber count pricing page 2026-10-20
Pro $79 per subscriber count pricing page 2026-10-20

Free: Free for up to 10,000 subscribers. Unlimited landing pages, forms and email broadcasts. No visual automations or sequences on Free.

Creator: Read from the pricing-page slider. The slider steps through subscriber ceilings (1,000, 3,000, 5,000, 8,000, 10,000, 15,000, 20,000, 25,000, then every 10,000). Monthly prices are with monthly billing; annual figures are the effective monthly price with yearly billing (the page says it saves 17%). Beyond 105,000 subscribers the page continues but those tiers were not entered.

Pro: List prices. The page also shows a limited-time offer of 25% off the first year of Pro, which is not counted here. A limited-time offer on the pricing page shows $50 a month for the first year (25% off, $593 billed for year one); the list price after that is the figure used here.

features recorded

featurestatusfrom plannote
Automations yes Creator Unlimited visual automations and email sequences from Creator; not on Free.
A/B testing yes Creator Subject-line A/B tests: 2 subject lines, up to 5 plus content tests on Pro. The comparison table shows 2 subject lines on every plan; the plan summary lists A/B testing under Creator.
Segmentation yes Free Tagging and segmentation on every plan.
Paid subscriptions yes Free Paid newsletters and recurring subscriptions on every plan. Transaction fee listed as 3.5% + 30c.
Signup forms yes Free Unlimited forms and landing pages on every plan.
Remove vendor branding yes Creator Listed from Creator.
Referral program yes Pro Newsletter referral system on Pro (includes a free SparkLoop plan per the page).
Recommendation network yes Free Free Recommendations on every plan.
Newsletter website yes Free Newsletter feed and website on every plan.
API access yes Free API documentation listed on every plan.
Dynamic content yes Free Conditional email content with Liquid on every plan.
AI agent access (MCP) yes Creator Kit MCP listed from Creator.
Ad network not stated - Newsletter sponsorships and paid recommendations are listed; whether this equals an ad network was not confirmed.
Subscriber export yes Free Export all or segmented subscribers as CSV; a download link is emailed and expires after five days.
Custom sending domain yes Creator A verified sending domain with DKIM, SPF and DMARC is documented in the help centre. The article does not say which plan includes it; Creator is recorded as the conservative choice.
Campaign analytics yes Free The broadcasts dashboard shows recipients, open rate, click rate, unsubscribes and bounce rate; advanced deliverability reporting is on Pro. The article does not say which plan includes it; Free is recorded because broadcasts are available on Free.
Webhooks yes Creator Webhooks are documented in the Kit API and as a Send a Webhook app. The article does not say which plan includes it; Creator (apps and integrations) is recorded as the conservative choice.

limits and caveats

limitwhat the vendor sayssourcechecked
sends No sending limits on any plan source 2026-10-20
users Free 1, Creator 2, Pro unlimited source 2026-10-20
billed-on Unique, active subscribers source 2026-10-20

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switches

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proof signals

  • +Company states it is used by 550,000+ creator business owners (vendor claim)
  • +Formerly ConvertKit, per its site

details

website
kit.com
hosting
managed
open source
no
leaving
Free migration from another platform for paid plans, per the pricing page.