Newsletters
Write to a list of subscribers, free or paid. Prices checked 2026-10-20.
What it is, and what decides the price
A newsletter tool stores your subscriber list and sends your issues. Most bill by subscribers, so the price steps up as your list grows.
Some charge extra for features such as automations, a custom domain or a recommendation network, and some take a share of what readers pay you on top of the card fees. We compare one issue a week to every subscriber, and show what a paid newsletter costs where a tool supports one.
Which one do you pay for today?
Other tools we compare
What each costs at 10,000 subscribers
Cheapest first, for the default use case (5 must-haves). Pick a tool to see its plans, limits and sources, or open a leader above to compare it with the others at every size.
| tool | plan | $/mo | covers |
|---|---|---|---|
| MailCheap | Starter | $39 | 3 of 5, the rest not confirmed |
| EmailOctopus | Pro | $44.50 | all 5 |
| MailerLite | Comfort | $89 | all 5 |
| Buttondown | Standard | $97 | all 5 |
| Ghost | Publisher | $105 | all 5 |
| Mailchimp | Essentials | $110 | all 5 |
| beehiiv | Lite | $139 | all 5 |
| Kit | Creator | $139 | all 5 |
| Substack | - | no price at this size | all 5 |
How we compare
One email a week to every subscriber (about 4.33 emails per subscriber per month). Monthly billing. Cheapest plan that covers the size. Test emails, welcome emails and confirmation emails are not counted, so tools that bill per email send may cost more in practice.