Mailchimp pricing
Market leader. Maturity: Established (12 months or more). Last checked 2026-10-20.
Visitors who say they use Mailchimp: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Free | $0 | per subscriber count | pricing page | 2026-10-20 |
| Essentials | $13 | per subscriber count | pricing page | 2026-10-20 |
| Standard | $20 | per subscriber count | pricing page | 2026-10-20 |
| Premium | $350 | per subscriber count | pricing page | 2026-10-20 |
Free: The pricing page says under 250 contacts is free. Free-plan send limits and features were not read.
Essentials: Prices are the 'starts at' monthly list prices read from the pricing page in USD for the contact range ending at each upTo value. Ranges not read: 10,001-20,000 and 25,001-40,000 (and 40,001 is the start of the 50,000 range). Plan is not offered above 50,000 contacts (page shows contact limit exceeded). Page notes overages apply if contact or email send limit is exceeded. Intro discounts for new customers are not counted.
Standard: 'Starts at' monthly list prices read in USD. Send limit shown on the page for the 501-1,500 range: up to 18,000 emails a month. Ranges not read: 10,001-20,000, 25,001-40,000 and 50,001-75,000. The page also advertises a 14-day free trial and discounts for the first 12 months, which are not counted here.
Premium: 'Starts at' monthly list prices read in USD. The $350 figure was read at ranges up to 10,000 contacts. Ranges not read: 10,001-20,000, 25,001-40,000 and 50,001-75,000.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| Automations | partial | Essentials | Essentials: up to 4 flow steps. Standard and Premium: up to 200 flows. Free: preview only. |
| A/B testing | yes | Essentials | Not on Free. Multivariate testing from Standard. |
| Segmentation | yes | Free | Basic on Free and Essentials; advanced from Standard. |
| Signup forms | yes | Free | Forms, pop-up forms and landing pages on every plan. |
| Campaign analytics | yes | Free | Basic reports on every plan; custom reports from Standard. |
| Remove vendor branding | yes | Essentials | Not on Free. |
| Newsletter website | partial | Free | Landing pages only; no newsletter archive website listed. |
| Dynamic content | yes | Standard | Not on Free or Essentials. |
| Paid subscriptions | not stated | - | Not listed in the plan comparison table. |
| Referral program | not stated | - | Not listed in the plan comparison table. |
| Subscriber export | yes | Free | Export an audience, segment, tag or group as CSV; only owners and admins can export, and exports stay available for 30 days. |
| Custom sending domain | yes | Free | Email domain authentication (DKIM and SPF) is documented. The article does not say which plan includes it; Free is recorded. |
| API access | yes | Free | A Marketing API is documented. The article does not say which plan includes it; Free is recorded. |
| Webhooks | yes | Free | Audience webhooks are documented. The article does not say which plan includes it; Free is recorded. |
limits and caveats
| limit | what the vendor says | source | checked |
|---|---|---|---|
| seats | Free 1, Essentials 3, Standard 5, Premium unlimited | source | 2026-10-20 |
| monthly-sends | Free 500 a month (250 a day), Essentials 10x contacts, Standard 12x contacts, Premium 15x contacts | source | 2026-10-20 |
| audiences | Free 1, Essentials 3, Standard 5, Premium unlimited | source | 2026-10-20 |
| max-contacts | Free 250, Essentials 50,000, Standard 100,000, Premium custom | source | 2026-10-20 |
compare
- +Cheaper alternatives to Mailchimp: what each costs at every size, and what you would lose.
- +All newsletters tools, including beehiiv, Buttondown, EmailOctopus, Ghost, Kit.
switches
Reported switches to Mailchimp from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
None recorded yet.
details
- website
- mailchimp.com
- hosting
- managed
- open source
- no