Visitors who say they use Buttondown: none yet. Self-reported, anonymous, and never used for order.
| plan | from $/mo | billed | source | checked |
|---|---|---|---|---|
| Free | $0 | per subscriber count | pricing page | 2026-10-20 |
| Standard | $9 | per subscriber count | pricing page | 2026-10-20 |
Free: Free for the first 100 subscribers.
Standard: Read from the pricing page slider. Prices were observed at 1,000 ($9), 1,100 ($29), 4,800 ($29), 5,100 ($79), 10,000 ($79), 20,000 ($139), 38,000 ($239), 41,000 ($319) and 58,000 ($319) subscribers. Tier ceilings are round numbers that include the ceiling (confirmed at 1,000, 10,000 and 20,000); the ceilings at 5,000, 40,000 and 60,000 fall between observed slider steps and are inferred from that pattern. Billed on active subscribers. Prices assume at most one email a day to the whole list. Above 100,000 subscribers: contact the vendor. Add-ons are priced separately and are not included in these figures.
features recorded
| feature | status | from plan | note |
|---|---|---|---|
| Custom sending domain | yes | Free | Sending from a custom domain is listed as included in the base price. |
| Automations | add-on | Standard | |
| Segmentation | add-on | Standard | Listed as tagging and segmentation. |
| Paid subscriptions | add-on | Standard | Features page says no extra charge on paid-subscriber revenue. |
| Campaign analytics | add-on | Standard | |
| Remove vendor branding | add-on | Standard | Listed as whitelabeling. |
| Newsletter website | yes | Free | Hosted newsletter archives are in the base price; archives on a custom domain are a $29 a month add-on. |
| API access | yes | Free | REST API described on the features page; no add-on is listed for it. |
| Webhooks | yes | Free | Features page describes a webhook-filled REST API. |
| Referral program | not stated | - | Not mentioned on the pricing or features pages. |
| Recommendation network | not stated | - | Not mentioned on the pricing or features pages. |
| Dynamic content | not stated | - | Not mentioned on the pricing or features pages. |
| Subscriber export | yes | Free | CSV export from the subscribers tab, including filtered exports, plus an export API. |
| Signup forms | yes | Free | Subscribe forms can be embedded as an HTML form or an iframe. |
| A/B testing | partial | - | No dedicated A/B testing tool was found. The docs answer an A/B testing question with a random_number templating variable for do-it-yourself tests. |
limits and caveats
| limit | what the vendor says | source | checked |
|---|---|---|---|
| sends | Prices assume at most one email a day to the whole list | source | 2026-10-20 |
| billed-on | Active subscribers | source | 2026-10-20 |
| other-add-ons | Comments and surveys $9, RSS-to-email $9, email attachments $9, sponsorships $29, archives on a custom domain $29, multiple newsletters $29, teams $79 (per month) | source | 2026-10-20 |
compare
- +beehiiv alternatives: how Buttondown compares.
- +Mailchimp alternatives: how Buttondown compares.
- +Substack pricing: how Buttondown compares.
- +All newsletters tools, including beehiiv, EmailOctopus, Ghost, Kit, MailCheap.
switches
Reported switches to Buttondown from other listed tools: none yet. Self-reported by visitors, shown as a raw count, and never used for ranking.
What people said they gave up (read first, one person's view each):
proof signals
- +Independent company running since 2017, stated as profitable and self-funded on its pricing page (vendor claim)
details
- website
- buttondown.com
- hosting
- managed
- open source
- no
- leaving
- The features page offers free concierge migration of your list into Buttondown. Export was not checked.